Tyre manufacturer Bridgestone is set to become a key partner of Scarborough’s Oliver’s Mount circuit for 2015. A newly signed deal will see their presence at England’s only road race expand considerably for all four major events held at the track.
Oliver’s Mount marketing director Scott Beaumont said: “We feel that we are experiencing a real resurgence and having Bridgestone on board this year can only create an even bigger buzz. It really is fantastic news and we hope that this partnership will now grow from strength to strength.”
“We are embracing social media like never before, our events will be covered by Eurosport several times during 2015 and we will welcome some of the sport’s biggest legends, along with some prestigious bike brands, like Bridgestone.”
Bridgestone’s motorcycle product manager Gary Hartshorne added: “We know all about Oliver’s Mount and the spectacles they put on each year. They are wonderful events. The race track really is synonymous with spectacular races, situated at a unique setting. We are thrilled to be associated with the events and to see our branding across the track will be a wonderful sight.”
The new deal, which covers the Spring Cup in April, the Barry Sheene Classic in June, July’s Cock o' the North, and September’s season-closing Steve Henshaw International Gold Cup, includes prize packages for race fans as well, with bike tyres and official MotoGP memorabilia up for grabs, as well as riding experiences at the Honda Ron Haslam Race School and the Mick Extance Kawasaki Experience