KRT now sponsored by Monster
The official Kawasaki Racing Team WSB squad will add Monster to their list of sponsors for 2015 in a move that can be seen as a positive initiative for the Superbike series in general.
The new agreement will see Monster logos on the side of the Ninja ZX-10Rs of Tom Sykes and Jonathan Rea, starting from the imminent winter tests onwards.
Monster has been a long time sponsor of some of Kawasaki’s off road racing activities, which makes the move into WSB a logical one, particularly now KRT has not one but two realistic World Champion prospects in its ranks.
Steve Guttridge, Kawasaki Europe Race Planning Manager, explained the reasoning behind the new deal from Kawasaki’s point of view. “In a global sense, we as Kawasaki are experiencing very exciting times with unprecedented results in all of our racing categories over the past few years,” said Guttridge.
“Monster Energy has backed our Motocross and Supercross programmes from their early days and with their strong support, success levels for both brands have risen. The benefits of each of us being well recognised as cool winning brands are obvious."
Tommy Hayden, Monster Energy Roadracing Manager, laid out the reasons why Monster had decided to join with Kawasaki in WSB.
“To race and to win is not only what Monster Energy stands for, it’s what we expect,” said Hayden.
“Monster Energy has experienced great success at the highest levels of motorcycle racing and now with the exciting new addition of the Kawasaki Racing Team to our global racing program, we look to excel in the most prestigious production-based motorcycle series in the world, World Superbike.
“As has already been well established, KRT is a world championship-proven entity and with riders Tom Sykes and team newcomer Jonathan Rea, we’re confident great things are ahead for both Monster and Kawasaki in 2015 and well into the future.”
The KRT team will test next week on home ground in Spain, over two days at Motorland Aragon between 19 and 20 January.