Ducati’s sales continue to rise

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Despite a tough global bike market (worldwide sales were down 3.5% for bikes over 500cc), Ducati managed to buck this trend and posted a sales increase last year – their eighth successive yearly increase on the bounce.

The Bologna manufacturer sold a total of 55,871 bikes in 2017, representing a modest 0.8% growth. This delivered a turnover of 736-million Euros and profits of 51-million Euros, which should keep parent company Audi Group happy …


“This strong performance confirms the soundness of the product development strategy undertaken in recent years”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “In 2017 we laid the foundations for further, future development of the company. We launched seven new models on the market. Furthermore, we presented the Panigale V4, the first Ducati factory bike to mount a 4-cylinder engine, the outcome of the biggest investment Ducati has ever channelled into a single product. 2017 also saw further development of the Scrambler range. At EICMA the Scrambler brand presented the first completely new bike since its founding: the Scrambler 1100, which adds an all-new dimension to the Ducati Scrambler world by injecting big-bike technology, performance and ultra-high quality finishing.”


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Jon Urry

By Jon Urry

MCN contributor, original 916 & R1-owner, human labrador