Have it your way: MV Agusta launch Monaco Design Studio to produce one-off specials
MV Agusta are no strangers to one-off motorcycles. In the past 12 months alone, we’ve seen the Brutale 1000 RR 'ML', a special €28,000 Dragster 800 RR for luxury goods website, TheArsenale and a limited-edition F3 800, which raised €100,000 in aid of children’s charity Unicef.
Following these models and more, the luxury Italian brand have now officially launched the Monaco Design Studio, which will specialise in building unique machines for their most affluent customers – something already previously carried out at MV’s Monaco dealership.
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The project will be run by former 500cc grand prix race winner and championship runner-up, Virginio Ferrari, who established the studio and has been importing MV Agustas to Monaco since 1998 through his company; Virginio Ferrari Racing. Joining him at the studio will be engineer Kazuhito Shimizu and designer Alexandre Dauly.
"If there had to be one place where to take MV Agusta’s prestige and exclusivity one step further, it had to be Monaco, and Virginio Ferrari had to be the man at the helm," MV Agusta CEO, Timur Sardarov, said in a statement.
"The launch of the Monaco Design Studio is only the due official recognition of Virginio’s extraordinary work in all these years. He and his team deserve every success in this exclusive venture."
This was added to by Ferrari himself, who said: "In the mind of every biker, we find a desire for the personalisation of their motorcycle, so that it gets even closer to their absolute ideal. Over one hundred MV Agusta one offs prepared by us for customers from all walks of life under the guidance of our designer Alexandre Dauly, have proven us right."