Honda Bulldog concept unveiled

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Honda has added a third concept model to those bikes being shown at the Osaka motorcycle show with this new 400cc parallel-twin ‘fun’ bike called Bulldog.

MCN has already shown both of the other concept bikes Honda is showing; the SFA 150cc roadster and the CRF250 Rally.

According to Honda the Bulldog promotes ‘a new world of leisure with motorcycles’ and has been developed with the idea of being a ‘Lovable Touring Partner’.

There’s more than a hint of the Honda Zoomer scooter about the twin-headlight design but at the heart of the bike is the parallel-twin 400cc engine used in the CB400 and matches it with 15in wheels, knobbly tyres and room to stash some luggage.

Honda’s press release states: “The Bulldog promotes a new world of leisure with motorcycles. The model was developed with the concept “Lovable Touring Partner,” and was designed to go beyond the boundaries of conventional leisure motorcycles, to actively enjoy outdoor life.

“The Bulldog’s 15-inch wide-tyres and low centre-of-gravity realise a low, 730mm seat height, ensuring a solid footing. Its unique robust, yet charming styling undoubtedly brings smiles to the faces of not only riders, but people who don’t usually ride motorcycles.

“The liquid-cooled four-stroke DOHC inline two-cylinder 400cc engine has powerful, yet easy to handle output characteristics, realizing a nimble ride in a wide range of environments from urban to rural areas.

The Bulldog is equipped with a carrier suitable for camping-touring, and features accessory storage on the sides of the fuel tank, which also act as a styling accent.”


Key features of the Bulldog:

・Seat Height:


・Engine Type:

Liquid-cooled 4-stroke DOHC inline 2-cylinder




Six speed


15 inch (front/rear)

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Andy Downes

By Andy Downes

Former MCN Senior Reporter