Buell are back! Adventure bikes, tourers and off roaders to follow 1190 revival
Buell motorcycles are returning to production with the company planning to launch 10 models by 2024.
The Buell name has been silent since 2009, when the company was closed by then owners Harley-Davidson in a cost cutting drive. After the business was closed, Erik Buell set up Erik Buell Racing (EBR), which was bought by Liquid Asset Partners (LAP) in 2016. Now LAP have managed to buy the Buell name from H-D, renaming EBR ahead of the relaunch.
"We are excited to bring Buell back with this awesome assortment of superbikes and performance motorcycles," says Bill Melvin, CEO of LAP.
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"We start with the fastest American production motorcycles, hand built in the USA, so that’s a nice start! We’re building out those platforms for more touring & adventure models, then we’re expanding our displacements to be competitive with other global brands."
Buell are intending to revive the 1190 platform before turning their attention to small-mid sized displacement engines as well as the off-road, adventure and touring segments. There are also hopes to explore electric bikes.
Erik Buell himself is not involved in the project as he has turned his attention to electric motorcycles with his Fuell brand.