Norton CEO outlines ambitious racing plans and 'understands V4 owners’ frustration'

Norton CEO Robert Hentschel on his own Commando
Norton CEO Robert Hentschel on his own Commando

The new boss of Norton has outlined ambitious plans for the firm and a renewed determination to treat owners of the V4SS bought from the ‘old’ company (NMUL) fairly, in an interview with MCN.

Dr Robert Hentschel has only been in the hot seat since June 1 but has already got to grips with key issues and is ready to take Norton forward with a state-of-the-art new factory and a range of exciting new models on the drawing board.

Related articles on MCN

But he is also fully committed to coming up with a solution for customers who have been left with a V4SS that has all sorts of problems and been deemed unsafe to be used on the road. New Norton, bought by Indian firm TVS Motor Company for £16m just over a year ago, examined the machine and found 35 defects.

Hentschel said: "The V4SS is where we have the noise in the market and the problems with the bikes and I can understand the owners’ frustration. We have to fully understand the faults of the bike produced by the previous company, which are quite complex.

The new Norton hope to progress the Superlight model

"We already identified 35 faults in bikes we investigated. We are in the phase of the iterative process of testing and re-engineering the new product with quality and safety in mind.

"I cannot promise, but I am pushing to start producing the new V4 bike by the end of this year. I understand the feedback and we need to understand our commercial position on the whole case. We are not responsible from a legal perspective, but I want to find a solution for the owners and a solution that is acceptable to all.

"The special price for owners of the old bike on the new bike will be confirmed with the V4SS owners once the liquidators inform us of their next steps. I have no impact on that process. There will be a sum that the V4SS owners will get. We will take that under consideration when deciding our special price.

"Norton has supported the owners of NMUL V4SS bikes during the administration and subsequent liquidation – and will continue to do so. Our special price? We don’t know what that will look like yet. But we want to find a solution for them to get a re-engineered V4."

Hentschel also revealed that the Solihull factory will be officially opened in September with plans to build 5000-8000 bikes a year once a new product plan has been developed and approved.

He also expects to unveil a new version of the V4, a naked model seems most likely, at the NEC in Birmingham this November with a bold new range due to be revealed towards the end of 2022.

In the meantime, the team of 132 staff are working hard to assess the viability of re-engineering the Atlas models and the Superlight 650 in a bid to begin production of these models next year.

Norton Atlas and Ranger models

Hentschel added: "We are working step-by-step to get everything right. We have to prepare the organisation to deliver a complex plan. That will take some time. Everything has to be aligned to TVS so the new product plan will be revealed at the EICMA bike show in 2022.

"I want to build a sustainable and successful company. We want to be a player in the global motorcycle market and we want to position the brand in interesting markets. It’s important to see a bike on the horizon and recognise it as a Norton. But it also has to be a sustainable approach."

Hentschel, a keen biker who bought his own Norton Commando 961 back in 2016 after visiting Donington Hall, also hopes to reveal plans for racing soon and wouldn’t rule out a return to the TT in the near future.

"I think racing is important to keep brand value high. Norton seems to be an undestroyable brand, but at some point we have to contribute to keep it where it is or to take it higher.

"We want Norton to be using state-of-the-art technology and racing is part of that; it makes a statement. But we are not yet ready to make a public statement on this. We need to have a competitive product because I would like to win!"

Former Norton director Simon Skinner struck off

First published on 15 July 2021 by Jordan Gibbons

Former Norton director Simon Skinner

Simon Skinner, a former director and Head of Design at Norton Motorcycles UK Ltd (now renamed NMUL Realisations Ltd.), has been disqualified from being a member of the directors register for what took place at the company in 2019.

In a statement on the Insolvency Service website, it says that Skinner has been removed from the director’s register for five years for allowing owners' bikes to be stripped of their parts for use on other motorcycles.

This practice had been alleged for some time but it is the first time that it has been publicly acknowledged that a director of the business allowed it to happen.

Related articles on MCN

In the ruling, the Insolvency Service states that: "Between 09 September 2019 and 12 November 2019 Simon Peter Skinner caused and/or allowed NMUL Realisations Limited to remove parts off of at least six customers’ fully paid for and owned motorcycles which had been returned under warranty ("warranty customers") with values totalling at least £123,000, for use on other customers’ motorcycles resulting in the motorcycles of the warranty customers remaining incomplete as at the date of Administration."

There is no mention of other directors’ involvement, including that of Stuart Garner who is still listed as an active director of Spondon Engineering Ltd. and Manorcrest Ltd.

It has also come to light that Stuart Garner was declared bankrupt on May 26, 2021, at Birmingham Crown Court. The petition was brought by Leicester City Council. This now raises further questions including what will happen with the £14m in pension funds he was instructed to repay by the Pensions Ombudsman.

Norton ‘unable’ to repair V4SS: New CEO says situation changed after more faults found

First published on 30 June 2021 by Jordan Gibbons

New Norton CEO Robert Hentschel

Norton Motorcycle Co. Ltd have told owners of V4s who received bikes from the previous company that they will be unable to repair their bikes after finding more faults than initially anticipated.

Related articles on MCN

The news was delivered in a letter to owners by the new CEO, Robert Hentschel, in his first communication since taking over last month. In the letter Hentschel said that since discovering 35 individual faults with the V4SS bikes built by the previous company, NMUL, they have been searching for the best way forward for the bikes, despite having no legal responsibility to do so.

Initially they said they believed the best option for owners was for Norton to repair these bikes however Hentschel say this "changed as more material defects were identified" and that owners best route forward now is a claim against NMUL, which is in liquidation.

A Norton V4SS is assembled on the old production line

Norton say they simply cannot reliably source all of the parts needed to repair the existing bikes to a safe standard. He also reiterated their previous statement that bikes should not be ridden on the road to the number and severity of potential defects.

So what does this mean for new V4s? Hentschel says that any new bikes built will be completely reengineered and will not be continuations of the NMUL bike. They have not yet set a start date for production but are hoping to begin by the end of 2021.

As a gesture of goodwill Henschel says all existing V4SS owners will be offered a new V4 at a ‘special price’ once the liquidation of the old company has been completed, although they have yet to confirm just how special the price will be.

Update: Norton clarifies position on offer to first-generation V4 SS owners

First published on 28 June 2021 by Jordan Gibbons

Norton's new factory

In the June 9 issue of MCN, we wrote that Norton Motorcycle Co. Ltd (the new firm formed after the acquisition of specific Norton assets by Indian giant TVS Motor Company) had offered owners of first-generation V4SS models built by the previous Norton business a discount on a new, heavily revised model.

Further to this announcement from the firm, Norton Motorcycle Co. Ltd later confirmed to MCN that they would actually offer first-gen V4SS customers a straight swap, with the new company taking the old bikes, then replacing them with new ones and dealing direct with the old Norton firm’s liquidators to recover their costs.

Unfortunately, even though this information was provided in a written statement to MCN from Norton’s official spokesperson, the firm have since retracted the statement and confirmed to MCN that the information they provided was inaccurate.

The person responsible for releasing the inaccurate information has now left the business. Although MCN acted in good faith by reporting the content of the official statement released to us, we wish to apologise for the inevitable confusion that has since arisen as a result of Norton Motorcycle Co. Ltd changing their stance.

Despite repeated requests for an official statement relating to the next stage in unpicking this convoluted situation, none has yet been forthcoming. New Norton CEO, Robert Henschel, has only recently taken over from Interim CEO John Russell, and we hope this will accelerate a swift and clear resolution to the current confusion. As soon as there is more information, we will report on it immediately.

New Norton bosses want to simplify process of fixing existing V4SS bikes

First published on 11 June 2021 by Dan Sutherland

A Norton V4SS is assembled on the old production line

Norton’s new owners are assessing the total cost of repair work to existing V4SS models and working with the liquidators to make the process of fixing the bikes simpler.

The Norton business, now under the ownership of Indian giant TVS, have identified at least 35 major defects with machines built by previous incumbents, Norton Motorcycles UK Ltd (NMUL).

Interim CEO John Russell wrote to all those affected on Thursday, June 3, to say that the firm were currently working through all of the identified problems with bikes, in order to help owners recoup the cost of repairs from the liquidator BDO.

"We have already recommended that BDO take a broad-brush approach and accept that every V4SS has each of the 35 faults we identified," the letter states. "BDO’s letter to owners shows that they have agreed with our recommendation."

Related articles on MCN

When TVS purchased the rights to the Norton name last April, they set up a new company, meaning no legal obligation to existing customers, with any outstanding warranty work remaining the responsibility of the old company – which is currently going through liquidation.

However, as the severity of the faults was exposed, the new firm have been working to assist the receivers and owners in finding a resolution.

Seven of the identified issues could result in the V4 engine seizing, with three more causing potential fires and others a loss of control. The DVSA say that 55 bikes are affected, and new Norton have strongly urged owners not to ride their machines on safety grounds, and recommended they disconnect the bike’s battery until the issues are resolved.

Russell continues in his letter to owners: "We have been supporting BDO by detailing each of the defects and the repair required. Our purpose is to persuade BDO to accept our assessment of the repair cost for all 35 defects on all V4SS bikes.

"If we succeed, you will then be in a position to complete the proof of debt form that you have been provided with, without having to go to the time and considerable expense of engaging your own expert motorcycle engineer.

"The final sum you receive will be determined by the liquidation process and is not something we can comment on or influence."

The Norton factory

Away from the ongoing assessment of repair costs, the letter also confirmed that a second-generation V4SS was on its way, with pre-production models set to be ready in July, ahead of production starting at the company’s new Solihull headquarters in August.

Russell continued: "The bike will be fully re-engineered, tried, tested and worthy of carrying the Norton name. By the end of June we hope to be in a position to present an offer to all V4SS owners to buy one of the new bikes at a special price."

At the time MCN went to print on the evening of Monday, June 7, details of the offer remained unclear. V4SS owner Shaun Taylor voiced concerns though, saying: "I highly suspect that a pre-condition will be for owners with bikes to hand back those machines to achieve the discount.

"Should the assumption be correct, then in effect, the generation one bike has been reduced down to scrap value, and owners will be tens of thousands of pounds out of pocket."

Since that initial consultation, Norton have confirmed to MCN that the offer will see customers offered a straight swap for their old machine; with the firm taking the returned first-generation V4SS bikes and dealing with the liquidators themselves to receive the pay-out needed to help repair the bike’s faults. A new V4 will then be built for customers at no additional cost.

A spokesperson said: "Norton proposes that it offers customers a straight swap. 'New Norton' will take affected NMUL V4SS and will deal directly with the Liquidators (BDO) to receive the pay-out, rather than expecting claimants to make the claim and handle the process themselves. Norton will then build a new V4 motorcycle for customers at no additional cost."

This stance differs from the one taken on Monday, when Norton claimed the offer was a discount on a new machine and a goodwill gesture for owners. They insisted there was no requirement to hand over an existing bike. MCN is now chasing clarification on exactly what will happen to repaired first-generation V4s, as well as the options available to those owners who don’t wish to hand their bikes back.

Norton reassures owners as up to 35 faults found on existing V4 SS models

First published on 19 May 2021 by Jordan Gibbons

John Russell inspects a Norton Commando in the new factory

The TVS owned Norton Motorcycle Co Ltd. (NMCL) are working hard to fix defects with the V4SS after a raft of complaints from owners of bikes built by the previous owners. Only now, after months of assessment, has it come to light just how many issues there are with the bikes made by the previous owners, Norton Motorcycles UK Ltd (NMUL), with as many as 35 faults found on the existing machines.

When TVS bought the rights to the Norton name and their bikes, they set up a new company rather than buying the existing one, which means they have no legal obligation to customers of NMUL. Despite this, from the start NMCL have always maintained they will do what they can to support buyers. As part of this process, they looked at and tested the existing V4S. After finding numerous problems with the bikes they informed both the DVSA and the liquidators, BDO. This prompted the liquidators of NMUL to send forms to existing owners in anticipation of claims they may wish to make against NMUL for their bikes to be fixed. The issues with the bikes is the sole responsibility of NMUL regardess, NMCL ensures MCN that they are working hard to support the liquidators by providing technical information relating to defects that have been identified in the V4SS.

"As part of an ongoing quality assessment and product development program for V4-SS models manufactured by NMUL Realisations Limited, we have identified certain defects and safety concerns on V4-SS bikes sold to customers in 2019 and in early-2020," says John Russell, Interim CEO of Norton Motorcycle Company Ltd.

"Under the guidance of the DVSA, we are in direct contact with all affected registered V4-SS owners to address the safety issues in relation to the faults that have been identified.

"Since acquiring the company last year, we have been carrying out due diligence and product review protocols that we follow to strict measure in order to ensure the safety of the customers that ride the motorbikes which bear the famous Norton name. As a result of that process, we have discovered 35 potential defects in total that fall into one of three categories, either a safety recall, a check and replace if required, or a service action. While the ‘new Norton’ management was not involved in the production and supply of these bikes and is not responsible for the cause of these faults, we are voluntarily taking certain actions under the guidance of the DVSA to assist with potential safety problems and to ensure the good name of Norton continues.

"We appreciate that the owners of these bikes will be concerned. We are advised by the Liquidators that affected owners may be able to make a claim for the costs of repairs to NMUL Realisations Ltd (in Liquidation) as part of the Liquidation and have worked with the Liquidators to ensure that those owners have been told how such claims should be made."

Norton build momentum: 110 workers employed as Solihull factory begins Commando production

First published 13 May 2021 by Andy Calton

Norton factory gains momentum

Norton’s new Midlands factory is taking shape with bikes being built and a grand opening planned for the near future.

Despite Covid restrictions affecting development of the new factory in Solihull, the company – bought by TVS for £16 million a year ago – are gaining momentum with 110 workers now on board.

Related articles on MCN

The factory has 7000m2 of covered space with scope to expand, and there’s a large manufacturing area with the capacity to build up to 8000 bikes a year. There are also design studios, an engineering office and a service facility.

Norton are currently building the last Commando run and interim CEO John Russell says that trial builds have started on the V4s.

There are about 70 previous orders to fulfil of the top-of-the-range V4 and then a further 80 will be built to bring the total number of V4s to 200, which was the old firm’s plan. These will be homologated via Single Vehicle Approval. Norton say any future V4s will then go through the full homologation (Euro5) process.

The company are also still developing the Atlas 650 models and see them as a key target. A licensed out version of its twin cylinder engine has already been seen in the Zongshen Cyclone RX6.

Norton Interim CEO John Russell in the new factory

The management team at Norton are still considering race plans. Although they have made no secret of their desire to compete in road races such as the TT and they are working out whether to progress the supercharged 650cc engine concept announced by the old Donington-based company.

Russell said: "Plans are proceeding at a pace and we have made remarkable progress on factory construction in light of the restrictions that we have complied with to make sure everyone is kept safe during the ongoing Covid-19 pandemic.

"Construction of bikes at our new facility began earlier this year to honour the pre-existing orders for customers who placed deposits on bikes with old Norton but never received them. We see fulfilling those orders as one of the first key steps in our journey to rebuild customer trust.

"Then the plan is to officially open the facility in the coming months, and we are on a very positive trajectory to continue building bikes at the most advanced manufacturing facility that Norton has ever had."

John Russell inspects a Norton Commando in the new factory

Norton name new bosses

Russell will step down from his position as Norton’s interim CEO to make way for Dr Robert Hentschel who joins the British firm from Valmet Automotive. A new role of Chief Technical Officer has also been created and will be filled by Vittorio Urcioli whose CV includes former roles as Head of Powertrain at Lotus Cars and Project Leader at Ferrari and Aprilia Racing.

Sudarshan Venu, Joint Managing Director of TVS Motors, said: "I would like to take this opportunity to thank John Russell for his accomplished leadership, experienced judgement and clear vision that he has displayed during his time as interim CEO of Norton.

"Under John's tenure, with investment and support from TVS, Norton has returned to a firm footing and made marked improvements to engineering and product quality, which will be seen in the updated V4SS that will be launched soon.

"In addition, we have established a new, state-of-the-art global design, engineering, manufacturing and sales and marketing HQ in Solihull. Thanks to John and many other colleagues’ exceptional endeavour, Norton is poised to move to the next stage of its rebirth and deliver significant growth."

New high-tech Norton factory heads for March completion

First published on 28 January, 2021 by Andy Calton

The Norton factory

Norton’s high-tech new headquarters is nearing completion and should be fully functional by the end of March.

Over 50 high quality, new jobs have already been created and more are expected to follow as the business activity grows providing a welcome boost to the local economy.

The site in Solar Park, Solihull is the most advanced facility that Norton has ever had after a multi-million pound investment from Norton’s Indian parent company, TVS Motor Company. It will be the most advanced manufacturing facility in the 122-year-old motorcycle brand’s history.

The premises will be the central hub for all of Norton operations, providing a permanent base for all staff. The new headquarters will be home to design, engineering, purchasing, sales, marketing, and support teams as well as the skilled production team that is resuming the manufacture of motorcycles. Some of the specialist tooling and equipment previously used by Norton has been carried over from the Donington premises to the new site in Solihull.

Norton will resume production of the Commando Classic model at the Solihull site, building a limited quantity to honour customers that had ordered and paid for a deposit on these bikes. Production of the V4SS will commence soon and the full opening of the facility is expected by the end of March.

Sudarshan Venu, Joint Managing Director of TVS Motors, said: "The opening of the new headquarters represents a significant step forward for Norton Motorcycles. The opening of this state-of-the-art facility will create the foundations for a sustainable long-term future of Norton. The new bikes will meet the world class standards our customers expect.

"2020 has been a tough year for the world but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just nine months. This new facility underpinned by strong quality processes will produce bikes truly worthy of the illustrious Norton brand and take it into the future. We are setting out to create a future for the company, our employees, our customers and our partners that lives up to the highest expectations and enable Norton to once again become the real force its history deserves."

Andy Street, Mayor of the West Midlands, said: "The arrival of Norton’s global headquarters to Solihull is a real vote of confidence in our region as we look to recover from the pandemic. It speaks volumes to the strides the West Midlands has taken forward in recent years that Norton has chosen to come home after more than a decade based outside the region.

"This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motorcycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time economically.

"This investment by Norton exemplifies what exactly we are trying to achieve with the partnership, and I am delighted to welcome the company back home."

TVS Motor Company acquired Norton in April 2020 after the company went into administration in January 2020 after supply and production issues.

Norton ride again as production of Commando set to resume

First published 3 December 2020 by Andy Calton

John Russell, Norton CEO

New Norton motorcycles are about to roll off the production line after nearly 12 months of inactivity. Since April when Indian firm TVS bought Norton for £16m a huge amount of work has been going on behind the scenes to get the brand back on its feet. "The first bikes to be built will be 40 Commandos," says the company’s interim CEO John Russell. "We have some of these on order from previous customers and there will probably be a few left over. It’s a bike people love."

And those bikes will be built at a new facility in Solihull after the firm relocated from Hastings House at Donington Hall. Russell adds: "We want to change from a cottage industry to a credible motorcycle manufacturer. We have set up an interim factory in Solihull and are laying down the production lines now. Even though it is temporary (probably for the next 4-5 years) it will still probably be the best facility Norton have ever had.

"Architects are working to help us create a facility capable of producing high quality products. It is getting real now. It is a 20-year-old building suited to manufacturing. Production is about to start."

Once the Commando orders have been fulfilled the outstanding V4 machines will be built. And then attention will turn to the Atlas.

"That bike still needs some development and we will be sourcing some of the components from different suppliers. It’s a bike that has the right weight and riding position to suit the less experienced and those wanting a bike without too much drama.

"That should see us through the next 18 months and then we will start looking at new opportunities. We want Norton to be quintessentially British. Self assured, sturdy, an Aston Martin rather than a Ferrari.

"We want there to be substance and we won’t just be sticking Union Jacks everywhere. We want to make great products that just so happen to be British and they will be manufactured in Britain. But we won’t always be buying British parts. The motorcycle industry is multi-national and you can’t always get the best tech in the UK."

And, despite the rocky recent history of the company, Russell has been astounded by the positive reaction he’s been getting from suppliers, employees and even customers. "The positivity and trust has been staggering. The goodwill still exists and TVS has been warmly welcomed."

Even Covid-19 has failed to knock the company too far off track. Russell reveals: "Doing everything remotely has been difficult. We’ve got a huge amount of support from India but it has been impressive how everyone has adapted.

"When you are trying to capture a passion for bikes it is more difficult doing that remotely. We have still managed to create that, but it has slowed us down a bit."

TVS retained 55 of Norton’s original staff although some of them were furloughed as manufacturing stopped for a period. But Russell tells MCN: "Obviously we have not been able to manufacture anything for a while. But we are bringing them back now and we have close to 100 employees. That could rise to 200 in the next year."


Norton customers react to administrator report: 'I always had a little bit of hope'

First published 02 October 2020 by Andy Calton

Nearly nine months after Norton collapsed, customers are hopeful they may get a good outcome. In an update issued in September 2020, administrators BDO confirmed a £16m sale to Indian firm TVS and issued an update on the status of those who had ordered bikes.

Many customers of the old Stuart Garner-run company had been coming to terms with the fact they would lose the £40,000-plus they’d paid for their V4s. But things took a turn when they got letters from BDO asking if they still wanted to receive bikes.

"It finally looks like some sort of justice might be done," said Stewart Campbell, who paid £44,000 last November. "If I do get the keys to that bike, I will ride off in my Union Jack underpants!

"I still want the bike. It’s a wonderful-looking thing and it’s British. It would take pride of place in my collection. I won’t see anything before the end of the year, maybe early next.

"I paid a deposit over two years ago and the full amount nearly a year ago. It would be an amazing thing to finally get the bike I have paid for. We have all been through a lot in recent times and having something like this to look forward to is very special. I have always had a little bit of hope, and it looks like that hope has paid off."

Customers are counted as ‘unsecured creditors’, which puts them low down the list of those waiting to get paid, but as part of the buyout TVS agreed to continue with orders if customers wanted to do so.

If not, people have the option of remaining as unsecured creditors but BDO have admitted that although they do expect to make a payment, they are unable to say when it will be made or how much it might be worth.

John Phillips

Another man who paid in full up front is John Phillips and he’s not quite so upbeat about the situation: "We’ve been told we can have a bike, but not when. We’ve just been told we can have a bike or remain as a creditor. If we don’t take the bike, we have no idea how much money we will get back.

"It’s a shot in the dark really, but it looks like taking the bike might be the best option. And it sounds like TVS may well build them better than the previous owners. I just can’t get too excited about the whole thing as it’s been dragging on for over two years. I am not counting my chickens just yet."

Another man left high and dry by Norton Motorcycles’ collapse in January is Kenneth Lawrence. He had a bike but sent it back for warranty work and was shocked when he was contacted by the administrators in February with pictures of a stripped-back machine.

He has been told he will get his bike back, fully restored, shortly and is awaiting further updates. It’s a nice gesture, because TVS were under no obligation to address previous warranty claims.

Things certainly look a lot better than they did six months ago for those who have shelled out vast sums of cash, but understandably, many are still refusing to hang out the bunting just yet.

New report on Norton debt: Deposit holders given choice while TVS show good intentions

First published on 23 September, 2020 by Jordan Gibbons

Norton assembly line

Administrators BDO have released their latest report on Stuart Garner’s Norton operation, which confirms the exact details of the £16m sale to TVS, as well as how that money is expected to be distributed.

BDO detail that there were three serious offers but the TVS deal was the best. TVS paid £15m for the intellectual property, plus £1m for equipment and stock.

As part of their deal TVS agreed to honour previously paid deposits and complete those orders, subject to customers agreeing to transfer their deposits to the new business. Less any fees, that has put BDO in a position to begin distributing funds to creditors.

At the top of the tree are the secured creditors which include Metro Bank. At the time of the administration, Norton owed Metro Bank around £4.04m, which has now been repaid in full. Metro Bank has a cross-company guarantee, so should the administration of Donington Hall fail to pay back what that business owes Metro Bank (£3.07m), they can claim the full amount from what BDO have raised selling Norton to TVS.

Related articles on MCN

Another claim has also arisen from Tudor Capital, who say they are owed money from a claim that was incorrectly marked as satisfied. BDO’s investigation has shown their claim is valid and they expect to make a repayment in the region of £1.7m.

Second in line are the preferential creditors, however given all the employees have been taken on by the new TVS backed business, it’s not expected they will make any claims.

Next up come the unsecured creditors, which include deposit holders. To date BDO have received £8.8m of claims from unsecured creditors, far exceeding the £6.2m held on record. Despite this, BDO say they expect to make a distribution to the unsecured creditors, but they don’t know how much this will be or when.

Deposit holders have been given the option of continuing their orders with the new TVS venture, or making a claim for their money. BDO also mention the nine customers whose bikes were in for warranty claims, some which had been stripped of parts. TVS have agreed to remedy some of these claims, despite having no obligation to do so.

Further claims have come from the trustees of three pension schemes, although BDO simply say they are receiving legal advice on the matter. For these people, it’s going to be a long time before the situation is complete.

Norton's creditors' new hope: Statement of Affairs suggests customers could get money back

First published on 30 July by Jordan Gibbons

Norton factory

Stuart Garner’s Statement of Affairs in regard to Norton Motorcycles UK Ltd. (subsequently renamed NMUL Realisations Ltd.) has been published, with the estimated figures suggesting there will be enough money to pay back all of their creditors.

A statement of affairs must be filed by a director when a company goes into administration and lays out the financial position of the company. The statement can contain estimated figures, however those estimates should be as accurate as possible based on the information available.

Garner’s statement was filed in April (but only just released publicly) and based on the estimated figures included within, suggests that if all the assets are realised then there will actually be a financial surplus once all the creditors are paid.

Related articles on MCN

The statement estimates that that sales of various assets to TVS (as previously reported) will account for £14.1m, which combined with other assets but less the amount owed to Metro Bank, means they estimate £17.8m will be available to preferential creditors. With those creditors’ claims totalling just £3256, that means £17.8m is estimated to be available to pay unsecured creditors – i.e. those who paid deposits on motorcycles plus others, including HMRC.

The statement estimates the total unsecured creditors to be £12.9m, with around £3.4m of that from deposit holders (according to BDO’s last report). That means, should all the values be realised, the deposit holders should expect the return of all their money in full. Once all the creditors have been paid off, it’s estimated that £4.9m will remain in surplus to pay to shareholders.

A question remains over how long that will take. The £14.1m deal with TVS is done, but the sales of other assets could take some time. It’s also worth noting that this report was not created by administrators, BDO, so for the latest financial statement as well as their proposals, we’ll need to wait for the next creditor’s report, which is due in early September.

New Norton interim CEO reveals future ambitions for TVS-backed resurrection

First published on 1 July by Dan Sutherland

John Russell has been appointed Norton's interim CEO

Norton have big plans for the future, as well as a return to racing, according to their interim CEO. Following their acquisition of Norton in April, TVS employed John Russell to help lay the foundations for any future success. With decades of experience and a lifelong passion for Norton, the new man in charge spoke exclusively to MCN.

"There’s just so much magic about Norton," Russell said. "I grew up in the era where Geoff Duke was still a current racer, the Manx Nortons had only just gone out of production and stopped their winning ways and Norton was still a very strong brand.

"The featherbed frame was talked about in hushed tones as some magical quality that most people didn’t understand. It was a legend in its own lifetime."

Big plans with big twins

After a career in cars, Russell switched to two wheels joining Harley-Davidson, ultimately becoming Vice President and Managing Director of European operations. He first began working with TVS seven years ago and says the Indian firm were always looking to purchase a known motorcycle brand: "One of their interests was always the idea of buying a good brand that had the potential to be developed into a powerful force in the industry."

Once Norton came up for grabs, the firm moved quickly, purchasing select assets in a £16m cash deal that saw manufacturing remain in the existing premises for six months, with plans for a new factory to follow.

"I was absolutely delighted to take on the Norton role. I haven’t had this much fun for a long time," Russell continued. "When I came into Norton, there was this sense of lots of people frustrated with the problems in recent years, but this immense amount of goodwill.

"People everywhere who had a passion for it, owned a bike, wanted to own a bike, had a dad or a son that owned a bike and everybody having this sense of reverence and excitement around this fantastic motorcycle brand."

Next steps

John says the team have begun looking at improvements to the production process and ownership experience, as well as bringing the latest 650 twin range to market alongside the existing models. This is despite Covid-19 forcing some staff onto furlough and others to work remotely.

Elsewhere, staff have been contacting existing customers with unfulfilled orders from the previous Norton ownership in an attempt to resolve the situation.

"The first aim of any company must be to try and deliver its customer orders and that’s what Sudarshan Venu (Joint Managing Director of TVS) said when we first bought the company and that’s what we’re hoping to do," Russell explained.

"We didn’t buy it as a going concern - so there’s no legal liability there – but obviously if we can find a way of doing that, that’s what we want to do and we’re working our way through that process at the moment."

Time for a return to racing?

Peter Hickman at the Isle of Man TT

Although refusing to be drawn on the firm’s new road-going model plans, interim CEO John Russell suggested that Norton would return to racing in some capacity, thanks to the brand’s rich motorsport history at events like the Isle of Man TT.

"We won the first TT – the oldest motorsport event in the world – and it’s so much part of Norton’s DNA," he said. "Back again to my first childhood memories: Norton and TT were two brands that went together and were indivisible. We will have a racing thread to what we do and it will be an integral part of the business. What we do on the racetrack will inspire what we do on the road bikes and vice versa.

"What form that takes, how we get there, how we organise ourselves, the timing of that, none of that is determined as yet, but it’s definitely on the radar."

A quick history lesson

Norton were founded way back in 1898 and steadily built their size, until WWII where they boomed off the back of a 100,000 bike order for Model 16Hs. Their most famous model was the Commando but, just like other British brands, they began to buckle under the weight of competition from Japanese bikes. The brand struggled on through the 1980s, but the whole operation folded in 1994.

In 2008 the brand was bought by Stuart Garner, who refocused on the retro models and restarted production. The company then returned to racing at the TT and developed their own V4 superbike. However, the business struggled financially and was eventually placed in administration in January, leaving a large number of customers out of pocket.

Norton's hiring: new owners expanding workforce

First published on May 22 by Ben Clarke

Norton motorcycles on the production line

The new owners of Norton are wasting no time in getting up to full strength with job adverts for 15 roles posted on their website. The brand, now owned by Indian company TVS, are on the hunt for people to fill a range of engineering and admin roles including a quality manager, senior design engineer and principal powertrain engineer.

"We have begun the process of planning for the restart of the business and are looking to both fill some existing vacancies and add to the capabilities of the organisation," Norton’s interim CEO, John Russell, told MCN.

This intake will grow the headcount of the business by over 25% from the 55 members of staff it had when TVS took over, and it doesn’t sound like it will be the last expansion either.

Russell added: "The roles we are recruiting are across the organisation, engineering, operations, sales, marketing and service. Initially we are looking to fill around 15 posts and will be looking to further rounds of hiring as we grow Norton to its full potential."

Norton buy-out brings hope for deposit holders

First published on April 30 by Jordan Gibbons

Norton assembly line

The news of Norton’s £16m cash buy-out by Indian manufacturing giant TVS has brought a glimmer of hope to buyers who were facing the prospect of losing tens of thousands of pounds.

The new boss of Norton, Sudarshan Venu, told MCN that it was their "intention to get bikes to people who have paid deposits as soon as possible". Many of Norton’s customers had paid in full for the range-topping V4 superbike, with plenty handing over in excess of £44,000 expecting to receive their bike, sometimes in a matter of days.

Stewart Campbell paid in full for his machine and ended up with just a frame to show for his £44,000 investment. He said: "I am pleased to hear something positive come out of Norton at last. I really had given up hope, to be honest.

Related articles on MCN

"But if I could end up with the motorcycle I paid for, then that would make my day. That’s all I ever wanted. The bike of my dreams. And now it looks like it might just turn out alright.

"I’ve not heard anything yet, but at least there does seem to be a ray of hope and it does seem like the new owners TVS do want to do the right thing."

John Phillips

Another customer who had been waiting patiently for his V4 was John Phillips. He sold his pride-and-joy Ducati 998 and cashed in an ISA to pay for the Norton V4. He told MCN: "To be honest, if I had a choice, I’d rather have my money back than the bike. If I didn’t have a choice and I ended up with the bike I paid for, then that’s still a lot better than I had expected a few weeks ago.

"I just can’t get my hopes up really. I’ve been told so many things in the past that never came to fruition that I just can’t believe there is actually going to be a happy ending to this."

Even with these positive noises, it’s unlikely customers will see their bikes for many months with TVS unable to restart production until it is safe to do so. There has also been no news as to how the £16m secured by the administrators will be distributed or whether those who invested their pensions into the business will see any money returned.

MCN Exclusive: Norton's new owners will fulfil outstanding orders

First published on April 22 by Jordan Gibbons

Norton Commando tank badge

Norton Motorcycles has been sold to Indian motorcycle giant TVS Motor Company in a £16million cash deal that will see manufacturing remain in the UK, while those who paid deposits will finally receive their bikes.

Under the agreement, a subsidiary TVS Motor Company has acquired Norton, as well as a licence to occupy the existing manufacturing premises for the next six months, after which they will build a new factory in the UK. Speaking exclusively to MCN, Sudarshan Venu, Joint Managing Director of TVS told us their first aim is to rebuild the brand.

"The most important thing for us is to build on Norton’s legacy and restore it to its original glory," said Venu. "We want to delight customers around the world and take Norton into the future."

Norton tank badge

If you’re not familiar with the TVS Group, they were founded in 1911 and have grown into a multi-billion pound manufacturing company.

As well as manufacturing their own bikes, they also build bikes for other companies (such as BMW's G310GS and G310R) with 3-4 million bikes per year not uncommon, although despite their size they had never looked at buying Norton prior to them being in administration.

What next for Norton?

Administration aside, the acquisition ought to propel Norton’s growth by leveraging TVS Motor Company’s global reach and supply chain capabilities, as well as tapping into the firm’s huge resources and manufacturing scale.

They intend to continue with the current range including the Commando, Dominator and V4 models as well as bring new bikes to market including the upcoming 650cc parallel twin Atlas models.

"We will stay at the current premises for six months but look to move after that," added Venu. "We have strong connections to the Midlands, having worked with the Warwick Manufacturing Group since the 1980s. We have a technical centre in Warwick that already has 40 TVS staff and we will look to build on that."

As part of their takeover TVS confirmed all of the current staff will be employed in the takeover as will the design team although former CEO Stuart Garner will be no part of the new business. To get things going as quickly as possible they have already appointed an interim CEO formerly of Land Rover and Harley-Davidson who has already visited the factory ahead of an imminent return to production.

Five year plan

But TVS do not intend to turn Norton into a high-volume brand. "We will continue to build the current range, which is the core of Norton and focus on large capacity machines," said Venu.

"Hopefully we will expand globally and perhaps build more plants around the world. We hope to restart building as soon as possible but there are issues to work with considering the company’s recent challenges. As long as parts meet the quality and Norton-ness of what is needed, we will work with those brands to make it a reality."

"I have always loved the craftsmanship and the unique British design. It has a tremendous charm and an enormous legacy. While TVS now owns Norton, and it’s very much a part of TVS, we want to ensure Norton has its own legacy, its own brand, its own identity and its own management in the UK.

"We want to cater to the people who really value Norton and we will do whatever is needed to ensure that the customers of Norton get the best bikes. Norton is in a safe pair of hands."

What now for Norton?

First published on April 15 by Richard Newland

The big question now is what happens to Norton going forward? Is there a future for the Norton brand and what about all the people who have lost millions of pounds along the way?

Let’s deal with the Norton brand and business first. When BDO were appointed administrators of Norton it meant their job was not only to find out what went wrong but also to see what could be done to get the most amount of money back for all the creditors.

The ideal outcome in this situation would have been if the business could be recovered and sold as a going concern – ie continue trading as normal with some new arrangements in place. However, BDO quickly determined that given the outstanding debts of the business, this was unlikely – but not impossible. Read on...

The next objective that is currently being pursued is to get something better than if the company was just wound up. At the moment while Norton isn’t trading all of the staff are currently still employed and being paid a salary. This means that should someone come in now wishing to purchase the business, they wouldn’t be starting completely from scratch.

The final option that remains for BDO would be to shut Norton up completely and sell off parts of the business to the highest bidder. This is the last option BDO want to take as it would result in the least amount of return and it would very likely all go to Metro bank.

When it comes to selling the business, BDO say they had 331 expressions of interest of which 242 were from people within the trade and 89 were from investors. Of those 169 progressed it further (152 trade and 17 investors), which ultimately resulted in 29 formal offers for all of the assets being submitted by February 21. BDO examined those offers and eight of those were progressed to phase two where additional info was provided as well as site visits.

It’s worth noting at this point that BDO say Norton’s accounts are incomplete and inaccurate in parts and they’re also still awaiting the Statement of Affairs from the directors. All of the eight interested parties have requested more information on the IP holdings of the company, which required BDO to instruct specialist IP lawyers to get to the bottom of exactly what Norton does and does not own.

They have also had to instruct Hilco to put a value on the IP of Norton and the US arm, Norton LLC. The official book value for both was £6.7 million however reality is likely to be different. The final deadline for best offers was March 25 with a view to concluding a transaction as soon as possible after, although BDO say they cannot comment on any of the offers at this stage for fear of prejudicing the sale.

But could that sale happen? Well, rumours abound that there is a significant bid on the table and that a deal – while not yet done – could be announced imminently. The name most often touted is Indian giant TVS, but no-one who could confirm the possibility is willing to offer either confirmation or denial.

Watch this space.

Norton debts revealed - the missing millions

First published on April 15 by Richard Newland

Norton’s administrators have revealed the company owes more than £14 million and 466 customers who paid a deposit for a bike won’t be getting their machine or any cash back.

Norton Motorcycles, Donington Hall and the Priest House Hotel all went into administration on January 29, 2020 and this is the first time the firm running that process, BDO, have officially revealed any results from their investigations.

And while BDO’s Creditors’ Report revealed there had been 331 ‘expressions of interest’ in buying Norton, the report also said: "It is NOT considered that the company will be rescued as a going concern."

The report reveals that on December 2, 2019, BDO were called in to make a high level review of the short-term cashflow forecasts for Norton and Donington Hall. The review was completed on December 19, 2019 and found that the company would be unable to trade and pay creditors. Neither the company’s shareholders or Metro Bank were in a position to provide the extra funding needed.

The directors, led by Stuart Garner, tried to find funding or a buyer for the business. When that didn’t come to fruition, Metro concluded that there was no choice but to appoint administrators in the best interest of the company’s stakeholders and employees and to seek to recover its debt.

Metro bank is the only listed Secured Creditor, which means it is first in line for any proceeds from the sale of the company or its assets. It is owed £4.04m by Norton Motorcycles and £3.07m by Donington Hall Estates. The next in line are the Preferential Creditors, which are basically the 58 staff working at Norton. They are entitled to a maximum payout of £800 each, which totals £46,400.

Then come the Unsecured Creditors. This list includes HMRC (£695,097) and customer deposits of £3,375,167. The report makes it clear that "this money was not ring-fenced and therefore no funds are available to return to impacted customers from this source".

BDO said in the report that the stated Unsecured Creditor total owed is £6,232,828, but adds: "The company’s books and records may be incomplete, including potential factual inaccuracies and omissions.

To date the Joint Administrators have received unsecured claims from creditors totalling £7,195,689." So, added to what Metro bank is owed, the total stands at a hefty £14,352,089. And that’s without considering the pension investors, which reports have claimed is another £14m.

The report also reveals that there were 69 bikes in the company’s ownership; 15 in for servicing, 14 ‘work in progress’, 13 owned by Norton, nine in for warranty work, five show bikes spread around the world, one ‘location unknown’, one pre-production machine and three owned by third parties with claims of ownership received.

The report also states that any bikes at the Norton factory for servicing and/or warranty work have been returned to customers where requested. The ‘work in progress’ status relates to motorcycles that were in the early stages of production. There were not completed motorcycles that were awaiting collection by customers. And anyone who has paid a deposit will be devastated by BDO stating: "Notwithstanding that deposits have been paid to the company prior to the administration by specific customers, the Joint Administrators are advised that title to these motorcycles has not passed and that ownership of the part-built motorcycles therefore remains with the company."

Despite much speculation previously about a fleet of expensive cars, the report makes it clear that of the 12 vehicles involved, six were subject to purchase agreements and are in the process of being returned. Three are being investigated and three that are owned by the company are being sold as part of the assets sale.

The report also revealed that the Joint Administrators have instructed the Forensic Science team of BDO to assist in their investigations including, but not limited to, the events leading up to the Joint Administrators’ appointment of all companies in the group. Investigations are ongoing.

The report also shows that the company is owed £860k, with two of these debtors amounting to £798k, although recovery remains uncertain. It also estimates the company’s Intellectual Property rights to be worth £5,237,572 and North American subsidiary company Norton America LLC to be worth £1,532,313, although specialists Hilco Streambank are currently working on valuation of the company’s IP properties.

While the report does make Norton’s debts clear, it remains to be seen whether a buyer for some or part of the company will come forward and who will get what when that sale takes place. Another report is expected from BDO in the near future.

MCN approached Stuart Garner about the findings, but he declined to comment on the BDO report.

Garner's other companies under scrutiny

Donington Hall Estates Ltd and the Priest House Hotel Ltd were also part of the administration process as Stuart Garner was a director of both companies. Donington Hall has a ‘net book value’ of £3.27m, although the Administrators have been made aware by Leicestershire City Council that certain planning restrictions may have been breached on the site.

Hastings House (where the Norton factory is based) has a ‘net book value’ of £1.4m.

Metro bank is owed £3.07m by Donington Hall Estates and Leicester City Council is owed £993k. Both will be paid from proceeds of any sale.

The nearby Priest House Hotel was also put into administration, but has been trading under management of another hotel group since January 29, 2020.

The report says: "The Hotel had latterly struggled to generate sufficient revenue to meet ongoing trading obligations and loan repayments. The Hotel appears to have had a history of cash flow issues. We remain optimistic that a going concern sale will be achieved."

Chinese firm bought rights to 961 engine platform

First published 01/04/2020 by Andy Calton

Norton sold the rights to the 961 engine platform before the company went into administration, it has been revealed.

Chinese company Jinlang, who make scooters and 125cc machines, say they did the deal with Norton’s owner Stuart Garner at the end of 2019. Metro Bank called in the administrators on January 29 after a search for investors proved unsuccessful.

But Jinlang say the deal for the 961 engine platform, including all of the engine tooling, is not part of the administration process as the deal was already done.

There are photographs of the Jinlang Science and Technology Co LTD company director, Huacong Wu, signing a contract with Garner at the end of December.

A spokesman for Jinlang said: "We will work with our design partner in Italy to develop a new motorcycle using the 961 engine, which we will sell worldwide."

The Norton Motorcycles financial woes - a timeline

  • Calls grow for public inquiry into Norton
  • Norton Motorcycles in court over £300,000 in unpaid taxes
  • Norton gets cash injection from single investor
  • Fighting the funding hole at Norton
  • Norton looks for investment
  • Norton Breaks ground on factory extension

  • Jinlang also produce engines for Zongshen, another massive Chinese motorcycle brand, and Polaris, who own Indian.

    The Chinese firm’s scooter brand Ariic makes over 300,000 machines a year and the company sells over 800,000 engines. Numbers are not yet confirmed for the Norton 961-engined motorcycles, but we could see creatives by the end of this year.

    Also, there’s no word on what Jinlang paid for the 961 engine platform’s IP rights, tooling and jigs, but it obviously wasn’t enough to stop the Donington-based bike builder going into administration. BDO are expected to complete their audit of Norton’s assets and issue a statement to the creditors imminently.

    Garner is also being investigated by the Pensions Ombudsman after 30 investors complained over the way three different schemes were run and after a hearing in February, which the Norton boss failed to attend, will issue a ruling in May.

    Stuart Garner with Huacong Wu

    And Garner is now also being investigated by the Pensions Regulator after some MPs voiced concern over the lack of action.

    Norton owner Stuart Garner was a trustee of three schemes linked to the Leicestershire-based company. MPs from the Work and Pensions Committee have previously written to The Pensions Regulator (TPR) expressing concerns.

    Their letter said: "The arrangement began in 2012. Could the Pensions Regulator have acted before May 2019, some seven years later?"

    It also said: "The previous trustee, Mr Garner, of the Dominator 2012, Commando 2012, and Donington MC pension schemes, was also CEO of Norton Motorcycles Holdings Ltd, and was replaced by an independent trustee in May 2019," the letter said.

    The Pensions Ombudsman has already heard evidence at a special hearing in February after 30 complainants, some facing losses of up to £170,000, and will rule in May over whether Garner is personally responsible for any breaches in pensions guidelines.

    Calls grow for public inquiry into Norton

    Following new details about the Norton collapse and boss Stuart Garner’s failure this week to appear before The Pensions Ombudsman, calls are growing for a public investigation into the whole affair.

    Norton Motorcycles went into administration last month leaving hundreds of customers and pension-savers potentially millions of pounds out of pocket, even after a series of high-profile Government-backed loans and grants, plus public endorsements by the likes of Theresa May, George Osbourne and Vince Cable.

    This week, The Guardian published a report by administrators BDO that revealed Norton owns a fleet of luxury cars valued at just under £800,000 including six Aston Martins. It also revealed that, in the year up to March 2018, Garner had borrowed £160,000 from the company, a loan that appears to still be outstanding.

    Now, the chair of parliament’s public accounts committee is calling for an official investigation into the Government’s funding of the company. Meg Hillier MP (Lab) accused officials of ‘blindly pouring’ millions of pounds into the ailing company and said she intends to write to the Government to ask for an enquiry into why Norton failed.

    Following the company’s collapse, it came to light that over 200 innocent people had lost their pensions when, they, claim, they were misled into converting them into Norton shares. One, Carol Wicks, is owed more than £170,000.

    MCN has also heard from Norton V4 SS buyers that their bikes had been stripped while back at the Norton factory undergoing warranty work. Those distraught owners had been sent pictures of their bikes by the administrators BDO.

    Garner himself failed to appear in front of the Pensions Ombudsman in London on Thursday.

    MCN’s last contact with Garner was on January 31 when he said he was "devastated" for everyone associated with the company and claimed that he had "personally lost everything", blaming the company’s failure on "a growing tax burden and ongoing uncertainties over Brexit affecting many things like tariffs, exports and the availability of funding".

    The Pensions Ombudsman will now deliberate on the case and make a preliminary decision and then a final determination. This could take three months, but he could hold Stuart Garner personally responsible for the issues relating to the pension schemes.

    Separately the Pensions Regulator will decide whether there is a criminal case to answer.

    Norton Motorcycles faces collapse as the firm enters administration

    First published 29/01/2020 by Richard Newland

    Norton Motorcycles have been placed in administration as last-minute attempts to save the business appear to have failed to secure the backing needed to continue trading. The firm launched a share scheme in November with a view to raising the cash required to fulfil their order book, but the lure of a single investor saw the offer withdrawn while Norton attempted to construct a deal that could underpin the business’ critical cash-flow problems.

    With echoes of the near-collapse of the business in 2012 when cash-flow issues very nearly sank the firm just four years after businessman Stuart Garner bought the rights back from American ownership under Kenny Dreer, it appears that the same problem has finally pushed the business past breaking point as Metro Bank appointed administrators BDO.

    Investment in the development of the V4 SS and RR models, first unveiled in 2016, proved to be a hugely expensive undertaking for a brand starting from scratch in terms of superbike chassis, engine and electronics technology. But while the limited edition V4 SS sold out rapidly at the £44,000 asking price, forcing those not fast enough to plump for the lower spec V4 RR at £28,000, the cash-flow needed to set-up – and then buy parts from – the supply chain to build the models at the Donington Hall factory simply wasn’t there.

    Despite already struggling to deliver the V4 model, Norton knew they had to invest in the next new model in the range – the more mass-market and affordable 650cc parallel-twin Atlas Nomad and Ranger, first revealed in 2017.

    If successful, the Atlas would have given the firm the higher volume, lower cost model needed to deliver a consistent cash-flow for the business. But despite the final prototypes showing huge promise and the first bikes being available for customer test rides over recent weeks, it’s been too little, too late. The new 12,000sqft factory extension intended to house Atlas production isn’t finished and production hasn’t started.

    Throughout the twelve-year history of the reborn brand, Norton targeted the Isle of Man TT with their improving series of SG race bikes, using a mix of Norton chassis development with Aprilia V4 power. Starting on the island in 2012, the aspirational racing programme was always intended to be the proving ground for the road-going V4 family and delivered the team a creditable best finish of 5th in the 2018 Senior in the hands of Josh Brookes. While their racing activity delivered the testing and data they needed to build the V4, the cost was also significant – and it’s believed Norton had no plans to race with a factory supported team at the 2020 event, while Peter Hickman and the Smiths Racing team announced last month that they would race a Norton Superlight.

    MCN revealed just three weeks ago that Norton were facing a serious challenge from HMRC over £300,000 of unpaid taxes (more on that story below), while the firm asserted that much of this outstanding figure would be significantly reduced through outstanding research and development tax relief owed to the company. The courts had adjourned the case, the next hearing was scheduled for mid-February.

    It’s understood that the senior Norton team were still negotiating with their anticipated foreign investor at the beginning of this week, but confirmation came today that Metro Bank had appointed administrators BDO.

    Norton CEO, Stuart Garner, was unavailable for comment as the news broke – we’ll bring you more information as we have it.

    Who are Norton? A potted history of a famous marque

    Founded in 1898 by James Lansdowne Norton, the first Norton Motorcycle appeared in 1902, and a mere five years later famously took Rem Fowler to victory in the twin-cylinder class at the very first Isle of Man TT races. In 1907 Norton started production of their own engines.

    Fast forward through two World Wars, and almost 100 TT victories, and the ignominious collapse of the British bike industry, and ownership eventually travelled across the pond for 15 years to Oregon-based Kenny Dreer, whose aspirations for rebirth saw him get close to launching a new Commando. But it wasn’t to be and in late 2008 Garner stepped in and brought Norton back to Britain.

    Learning from the lessons of Dreer’s attempted brand reinvention, work started on re-engineering the Commando 961 prototype immediately. "This isn’t some kind of romanticised return for Norton," Garner told MCN back in 2008. "I am serious about this. I want it to be a proper bike firm producing niche motorcycles."

    The Commando that emerged a year later and was delivered into the hands of expectant customers in 2010, was not without its problems. Garner’s commitment to setting up a largely UK supply chain also nearly sank the firm’s nascent return.

    But with dogged determination, the problems were gradually ironed out, and the original Commando 961 was replaced by the far more resolved MkII in 2015, two years after the firm’s relocation to Donington Hall and Hastings House. Numerous limited-edition models followed using the 961 platform, rejuvenating old names with the Dominator and Domiracer, while special versions of the Commando (California, Street, Breitling) also followed.

    The firm revealed the V4 SS and RR in 2016, with first bikes being delivered to owners in 2019. The 650cc parallel-twin Atlas Nomad and Ranger were revealed in 2018, with the model now almost production ready at the point of the business being placed in administration.

    The global reach extends as far as Australia, Hong Kong, Jordan and the USA with Norton exporting around 80% of their new bikes, and production was claimed to be creeping towards 1000 units per annum.

    Get more on the Norton Motorcycles financial issues back story below, as MCN covered events from breaking ground at their new factory, right up to today's news...

    Norton Motorcycles in court over £300,000 in unpaid taxes

    First published 9 January 2020 by Andy Calton

    Representatives from Norton Motorcycles appeared at the Insolvency and Companies Court in London yesterday to contest a winding up petition regarding £300,000 of unpaid taxes.

    Norton’s owner, Stuart Garner, says he is working with HM Revenue and Customs to resolve the matter, claiming the money owed is largely covered by outstanding research and development tax relief currently owed to the company.

    Leicestershire Live have reported that the court heard how the Donington-based manufacturer originally owed around £600,000 – however, half of that figure has now been paid.

    HMRC’s barrister told Judge Sebastian Prentis that because the company is making payments and the debt figure had reduced, they were seeking an adjournment, requesting 63 days for the outstanding amount to be settled.

    Judge Prentis adjourned the hearing until February 12.

    In late November 2019, Norton secured backing from an anonymous investor, having previously looked to raise £1m by setting aside 4-5% of the company’s worth for small investor stakes starting from as little as £50.

    Speaking after the hearing yesterday, Garner told Leicestershire Live: "They have extended the time we have to pay and agreed the payment we have put to them.

    "This was the formality of what we have agreed over the past few months and wraps around research and development tax credits which have been delayed.

    "We have paid an element of the cash and the figure left is, in essence, the R&D balance.

    "It has been frustrating that the tax credits have taken so long to come through. We have spent about £13 million in R&D in the last three-four years so it is frustrating that this has taken so long."

    Funding secured! Norton gets cash injection from single investor

    First published 21 November 2019

    Norton motorcycles on the production line

    Norton have confirmed to MCN that they have secured the backing of a single investor and are no longer looking to sell smaller stakes of the company to raise capital. Full details and the identity of the investor will be revealed in the New Year.

    The British manufacturer had previously sought to raise £1m by setting aside 4-5% of the company’s worth for small investor stakes starting from as little as £50. No money will be taken from the almost 5000 people who had registered their interest in becoming a stakeholder – and the registration page has now been removed.

    Norton have been working at capacity to fulfil its orders on models like its flagship V4 SS and V4 RR superbikes, while simultaneously launching the more affordable Atlas Ranger and Nomad 650 scramblers.

    And we’ve also seen limited-edition models like the carbon-framed, supercharged Superlight SS and Dominator Street announced.

    Norton Head of Design, Simon Skinner said: "We are focusing hard on producing the V4s and the Atlas right now and are just starting to build the Superlights with delivery starting in the New Year. Superlight SS delivery is expected to start in the middle of next year."

    Fighting the funding hole at Norton

    First published 20 November 2019

    Norton investment campaign

    While Norton are still battling to fulfil orders of current models, owner Stuart Garner is adamant that things are on track, and he has now appealed to the biking community to invest in Norton.

    Garner said: "We are giving the people who understand Norton and motorcycles an opportunity to get involved. People can spend as little as £50 for a small stake in Norton.

    "Having spoken to the big bankers, they just don’t get it. We are turning to our own people. We will set aside 4-5% of the business to help us raise around £1m of capital.

    "We already have £1.5m from the Midlands Engine Fund and with community investment, we can move forwards. We have a full order book and the response has been brilliant so far. We’ve been here 10 years and we’re still growing and building amazing bikes."

    Norton looks for investment

    First published 30 August 2019

    Norton Atlas Nomad and Ranger

    Norton are seeking £5m of investment to help fund the building of the new factory at their Donington Park site and to speed up production of its new Atlas range; the 650 Nomad and Ranger twins.

    Garner added: "We are talking to banks, financial institutions and individuals in a bid to find one investor to take up this opportunity. It could mean that the investor owns some equity in the company or it could be a loan of some sort.

    "If the deal does become an equity arrangement, it will be a minority holding as I am keen to retain control so that I can continue to drive Norton forwards. We are in talks with several interested parties already and hope to make an announcement soon. We have a full order book for the new Atlas, plans for more new models and the future is very bright."

    Garner expects the new factory to be finished by the end of September with full production of the Atlas range moving into the new facility. Early Atlas models are being assembled on the current production line with deliveries planned to begin in October.

    Norton are also still in full swing fulfilling orders of the V4 superbike. Garner explained: "Nearly all of the Norton V4SS (£44,000) orders have been completed and we are about to really ramp up production of the RR (£28,000). We are a little behind as this is a complicated machine to build, but we have now got our supply chain sorted and expect to turn things around pretty quickly now."

    Norton Breaks ground on factory extension

    First published 10 April 2019 by Richard Newland

    Norton factory

    Norton Motorcycles are building a huge addition to their existing factory in order to gear-up for production of their new range of affordable Atlas 650cc models.

    The 12,000 square-foot extension to the firm’s existing base at Donington Hall will enable the Derbyshire bike builders to massively increase their production capabilities, moving much of the assembly line from their existing buildings into the bespoke production facility.

    While V4 SS production is now moving at pace, the core of the new facility will be used to build the all-new Atlas Nomad (£9995) and Atlas Ranger (£11,995), which share a new 650cc parallel-twin engine, chassis and electronics package, but differ in styling. The pair are aimed at road riders who want to be able to duck down the odd greenlane at the weekend, with the taller Ranger being the more off-road focused of the duo.

    "The manufacturing of parts, welding, CNC machining and paint-shop will remain in the Technical Academy building," Norton CEO Stuart Garner told MCN, "while assembly and stores will move into the new factory. There’ll also be a bench dyno and engine test cell which allows us to take an engine from design all the way through development and into a customer’s bike all in-house.

    "The new factory allows us to increase our production capacity to 5000 units per year (4000 more than current – Ed) – and if we need more, we can join the two wings together. We’re planning to double production over the next couple of years and then again so that by 2023 we could be at that 5000-bike production figure."

    Atlas prototypes are now undergoing full testing, while the race department are putting their efforts into getting the V4-derived Superlight 650 ready for the Lightweight TT. The Superlight will also be sold for road and race use, while Atlas 650 deliveries are expected to start this Summer.

    More from MCN

    Read the latest stories causing a buzz this week in News…

    Andy Calton

    By Andy Calton

    Content director, motorcycling, and Suzuki Katana rider