BSB: McAMS to remain as title sponsors for the official Yamaha team

McAMS and Yamaha have extended their partnership in BSB
McAMS and Yamaha have extended their partnership in BSB
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McAMS and Yamaha have agreed a new deal which will see the motorcycle accident management service company remain as the title sponsor of their official Bennetts British Superbike team.

The partnership will enter its fifth consecutive year in 2021, with McAMS having first joined forces with Raceways Motorcycles when the then British Supersport squad stepped up to the premier class as Yamaha's official team in 2017. 

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Since then the McAMS Yamaha team has won 10 BSB races and stood on the podium 41 times. The partnership also saw Tarran Mackenzie win six consecutive British Supersport races in 2017 before he moved to Moto2 mid-season. 

"2020 has been a challenging year in many ways, but McAMS stood by the team through the difficult lockdown period and that is what enabled us to go on to our best year yet in the superbike class," team boss Steve Rogers said. 

“The guys at McAMS are more than just sponsors – they are key members of our team and over the last four years we have become great friends too. They are one of the most passionate sponsors in the paddock – they live and breathe the team. They celebrate with us when the times are good and they cry with us when the times are tough, as is the rollercoaster of British Superbike racing. I cannot wait to work with these guys for a fifth year in 2021.”

The 2020 season was the best yet for McAMS Yamaha. Jason O'Halloran ended the season as the runner-up to Josh Brookes, finishing 21 points behind his fellow Australian. O'Halloran secured five victories and a further 12 podiums along the way. 

Meanwhile, Mackenzie was also involved towards the front of the pack. He picked up two victories and another four podiums to end the year fifth overall. 

"We are delighted to continue with Steve and the team at Raceways and Yamaha for a fifth year in 2021," McAMS Sales Director Valentina Slater added. "Our relationship with the team is much more than a sticker on the bike and garage boarding, the whole team feel like family to us. McAMS as a brand has more than doubled in size since the start of our partnership and a lot of our success can be attributed to our sponsorship.
 
“The team has been on an upwards trajectory since we joined them in 2017 and after coming so close to winning the title this year, we can’t wait to come back and try again in 2021!”

The new agreement between the two parties means that McAMS are one of the longest standing sponsors in the British Superbike paddock. Given the current financial climate, triggered by the coronavirus pandemic, today's announcement is a real positive for the BSB paddock. 

The 2021 McAMS Yamaha rider line-up will be announced in due course. O'Halloran and Mackenzie have both confirmed that they'll be on the BSB grid next year, but it's not known if they'll both remain with the team. 

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Josh Close

By Josh Close

Sports Reporter and fan of all things motorsport.