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10 worst and five best promo videos

Steve Farrell, 26 April 2013 07:00

1. Kawasaki Z800Bystanders gawp at the new Z800 and take photographs in this preposterous video from Kawasaki Australia. It's as though they've found a portal to another universe and not a mass production motorcycle. A trucker radios his mates and weirdly gets a nod from the passing rider. Two hairy Antipodeans applaud and give thumbs up to the parked bike. Clearly ...

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The best and worst TV ads featuring motorcycles

Steve Farrell, 04 April 2012 09:40

Worst Chanel with Keira Knightley Zovirax ‘The Day You Went to Work’ Ewan McGregor Davidoff Ewan McGregor Rimmel, Kate Moss Kawasaki 100 Walkers Crisps New Think Bike ads McDonald’s drive-thru Bovril Best Think Once, think twice, think bike Black Visa Honda Impossible Dream Allstate Insurance Road Rash Bajaj Pulsar

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“Car drivers don’t need to be as careful as motorcyclists”

Steve Farrell, 03 March 2008 17:34

Car drivers have a lesser “onus” to avoid killing other road users than motorcyclists do, the UK’s national cyclists’ organisation has said. Roger Geffen, policy manager for CTC, said: “There is a greater onus on motorcyclists to avoid incidents where they end up killing people because they do it far more often.” Geffen was attempting to defend a claim he ...

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