Braaps the spirit: Movember ambassador offers self-isolating biking fix to all with new Instagram profile

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Self-employed men's health and mental health advocate, Ben Bowers, has created a new Instagram page, allowing bikers to indulge their passion for engine noise, without risking unnecessary harm during the ongoing Covid-19 outbreak.

"Everything's a bit scary at the moment, isn't it?" the Surrey-based Ducati Multistrada 1260 S rider told MCN late last week. "It can be quite overwhelming with the amount of negativity and scary messaging coming through the mainstream and social media."

Called #braapoftheday (@braapoftheday), the page was launched on Thursday, March 19 and has since posted 10 motorcycle soundtracks, including a Suzuki GSX-RR MotoGP bike exiting pitlane and MCN’s very own Jordan Gibbons aboard a Royal Enfield Continental GT 650.

Mike Butler, Dutch Van Someren, Ian Wright, Ben Bowers and Steve Sargent at the 2019 DGR

"I think it's just a nice thing to do and the sound of a bike is such an emotional connection," the 40-year-old explained. "It's a platform for [people] to come together with a little bit of focus and gives you an incentive just to go out to the garage and start your bike."

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Having bravely beaten testicular cancer twice, Ben became an ambassador for the Movember charity around 10-years-ago, before working for them for around seven years. In that time, he helped establish their partnership with The Distinguished Gentleman’s Ride and more and remains an ambassador for the group alongside his own freelance duties. 

"I was at the MCN Show, in London, the other day and there were middle aged hairy men going weak at the knees at the firing up of a two-stroke - just because the sound of it," Ben continued.

"My girlfriend and daughter take the p*ss out of me because when a bike goes past, you just hear it and you go 'oh, that was a... whatever it was' and they say 'you're so sad, because you know what bikes sound like.' But that's kind of the joy of them, right? If you can't ride them, at least you can listen to them."

To take part, Instagram users need to share their best engine sounds and tag the page. From there, they can be reposted to the profile. As it gathers momentum, Ben hopes to offer a number of giveaways to followers, with prizes being handed out to the 'best braaps' shared and more. 

The first of these prizes was revealed earlier today, with followers able to win a set of Pinlock earplugs. Details on how to enter are displayed on the page, so if you would like to take part and be in with a chance of winning, be sure to follow @braapoftheday now!

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Dan Sutherland

By Dan Sutherland

Senior Writer (motorcycling), sportsbike nut, currently riding a FireBlade