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10 worst and five best promo videos

Steve Farrell, 26 April 2013 07:00

1. Kawasaki Z800Bystanders gawp at the new Z800 and take photographs in this preposterous video from Kawasaki Australia. It's as though they've found a portal to another universe and not a mass production motorcycle. A trucker radios his mates and weirdly gets a nod from the passing rider. Two hairy Antipodeans applaud and give thumbs up to the parked bike. Clearly ...

The best and worst TV ads featuring motorcycles

Steve Farrell, 04 April 2012 09:40

Worst Chanel with Keira Knightley Zovirax ‘The Day You Went to Work’ Ewan McGregor Davidoff Ewan McGregor Rimmel, Kate Moss Kawasaki 100 Walkers Crisps New Think Bike ads McDonald’s drive-thru Bovril Best Think Once, think twice, think bike Black Visa Honda Impossible Dream Allstate Insurance Road Rash Bajaj Pulsar

“Car drivers don’t need to be as careful as motorcyclists”

Steve Farrell, 03 March 2008 17:34

Car drivers have a lesser “onus” to avoid killing other road users than motorcyclists do, the UK’s national cyclists’ organisation has said. Roger Geffen, policy manager for CTC, said: “There is a greater onus on motorcyclists to avoid incidents where they end up killing people because they do it far more often.” Geffen was attempting to defend a claim he ...